About us
Every organization runs because people figured out how to make it work. Not the system. Not the manual. People. People who learned over years which calls to make when things break, which steps to add when the process doesn't fit, which relationships hold everything together.
That judgment is the most valuable thing an organization has. And it lives almost entirely in people's heads, where only a few can reach it.
RoleUp changes that. Through guided conversation, our AI agent Clara learns how your most experienced people actually think, and makes that judgment available to everyone who needs it. The expert is freed from being the bottleneck. The team gets stronger. And what took years to build keeps working, no matter who comes and goes.
RoleUp founder and CEO Chris Dollard spent more than three decades inside enterprise transformations at IBM, Deloitte, Accenture, and MAKE Technologies, watching the same thing every time. The organizations that ran best ran on a handful of people whose judgment everyone depended on. That judgment was never written down, never shared widely, and never reachable beyond the person who held it. The technology was never the hard part. The human expertise behind it was.
That is the problem RoleUp was built to solve.
There is a version of this you have probably seen by now. People building AI copies of themselves, trained on their books, their talks and years of posts. It works, as far as it goes. But it only works for someone who has already said everything out loud.
The people an organization runs on rarely have. The charge nurse who knows which admission will go sideways before the chart shows it. The line supervisor who hears a machine about to fail. The director who can tell a project is in trouble long before the numbers say so. None of them has a body of work to train on. What they know lives in the work itself, and a copy made from what they have already written down would miss the part that matters.
That is the part Clara is built to reach. In their own words, while the work is fresh, never from a record that was never made.
The effect ripples outward. It starts with one expert, freed from being the bottleneck, and a team that grows stronger around them. But as that judgment accumulates across an organization, something larger takes shape. The expertise that took years to build is retained and reachable, so the work no longer resets when people move on. Operations hold steady through the transitions that used to set them back.
And for the first time, leadership can see how the organization actually functions, the real reasoning behind how work gets done, not the version written in the manual. That visibility becomes its own kind of infrastructure: the foundation for navigating a digital transformation, de-risking a merger, or simply understanding what a company truly knows before everything depends on it. One change at the center, felt all the way out.
We are building the foundational layer for how organizations understand themselves, starting with the people who know them best.
The RoleUp Team
Chris Dollard
Founder & CEO
Three decades working at the intersection of legacy systems, process design, and practitioner knowledge across engagements with IBM, Deloitte, Accenture, MAKE Technologies, plus thirteen years as a biotech CEO.
Tyler Brown
Co-Founder & CTO
A decade in legacy system modernization and enterprise software, plus eight years at Hootsuite leading engineering teams shipping production systems at scale.
Bruce Davidson
VP of Strategy
Twenty years leading enterprise data and technology strategy across Canada's second largest health authority, delivering analytics, AI/ML, and cross-organizational integration for a 24,000-staff organization.
Christy Huggins
CMO
Former VP of Marketing at OneSignal, where she drove 4x revenue growth and scaled the team from 4 to 30, following senior roles at Eventbrite and the New England Patriots