About RoleUp
Every organization runs because people figured out how to make it work. Not the system. Not the manual. People. People who learned over years which calls to make when things break, which steps to add when the process doesn't fit, which relationships hold everything together.
When those people leave, the knowledge leaves with them.
RoleUp uses AI-guided conversation to surface and preserve that knowledge before it walks out the door, tied to the role itself so the work doesn't start over with every transition. It's role continuity: what your most experienced people built stays, even when they don't.
RoleUp Founder and CEO Chris Dollard spent 15 years inside enterprise transformations at IBM, Deloitte, Accenture, and MAKE Technologies, watching the same thing happen every time: Experienced practitioners would leave, and the organizations they'd been quietly holding together would struggle to recover. Not because the technology changed. Because the human judgment behind it was never captured.
RoleUp was built to fix that.
The RoleUp Team
Chris Dollard
Founder & CEO
Three decades working at the intersection of legacy systems, process design, and practitioner knowledge across engagements with IBM, Deloitte, Accenture, MAKE Technologies, plus thirteen years as a biotech CEO.
Tyler Brown
Co-Founder & CTO
A decade in legacy system modernization and enterprise software, plus eight years at Hootsuite leading engineering teams shipping production systems at scale.
Bruce Davidson
VP of Strategy
Twenty years leading enterprise data and technology strategy across Canada's second largest health authority, delivering analytics, AI/ML, and cross-organizational integration for a 24,000-staff organization.
Christy Huggins
CMO
Former VP of Marketing at OneSignal, where she drove 4x revenue growth and scaled the team from 4 to 30, following senior roles at Eventbrite and the New England Patriots